January 2015

We have 3 favorite tools that help us collect great stories and build more beautiful presentations in the end:

A LiveScribe pen sits on it’s special notebook to collect audio during an interview

– LiveScribe Pen: This pen captures audio and uses special paper to link the audio to whatever is written at that moment in time. We use this to be sure that we capture exact quotes. It’s especially useful to use when shadowing someone during an ethnographic observation– where you might be wandering through the mall or sitting quietly in their home all day. You can leave the pen running all day, capturing any small bits of conversation without turning a recorder on and off.

Our favorite camera allows us to take more dynamic photos, with strong focus contrast between foreground and background

– Lumix Gx7 Camera. This camera takes great photos in low-light (essential for in-home interviews) and has a touch-screen interface that allows you to touch the screen to indicate where to focus the lens. This helps us capture dynamic photos that focus on the objects or people that are most interesting.

A participant chooses 6 photo cards to describe her communication experiences.

– Photo Card Sort. Years ago I created an InDesign document with photographs sourced from as many different terms I could think of to type into Flickr and pull from my own persona photos. I focused on amorphous, non-concrete words like “communication” “spirit” “inspiration” to lead me to photos that could be interpreted not for the object they represented but what they could symbolize to people. We’ve used it again and again to prompt conversation. It works for several reasons:

• It gives people something to look at besides the person interviewing them.
• Beautiful photos encourage them to be creative.
• Asking them to describe opposites shows the facets of an experience. For example it was very revealing when we asked, “Choose three cards that describe how you like to communicate and three that describe how you don’t like to communicate.”
• The limited set of responses forces them to think about different aspects of their experience, they have to reflect on their feelings and the photos. Sometimes it’s a stretch, and they admit that, but it’s still interesting. We are looking for inspiration here, and this helps.

Contact us if you would like a PDF copy of these cards.

What tools do you love when you are seeking inspiration from field research?